FIT OVER 40: BE THAT GUY

Who is your coach?

Look, I get it.

You want to know who I am, and why I'm the right coach for you.

The Truth:

For most of my life, I wasn't in shape.

The story I told myself was that I was "The Big Guy". Carrying muscle, but also just a bit fat.

I lived that identity for years. Never truly believing I was ever going to be anyone else.

That's who I was the majority of my life.

Until I made a change.

So what changed?

my Identity

Lasting change happens when you change who you believe you are.

When that shifts, the training, food, sleep and daily choices finally stick.

Anything else sits on the surface and slides off.

My timeline to a new identity:

All my life to 2022: Overweight weight lifter, tired, no plan I could stick to.

2022: First time I ever got lean, but my why was wrong (to impress other people) and I crash dieted so didn't look good.

2023: My daughter was born. I had my why, and started on my journey to a new identity.

2024: New Identity complete. I'm now in my athlete era.

2025: I look better, feel better, do better every day.

What I coach:

You don’t need another plan. You need a process that rebuilds the man behind it.

Here’s what that looks like when we work together:

🔥 Identity Blueprint Session
We define the man you want to become and design a plan that builds him, brick by brick, with a big picture holistic approach. No more random workouts or short-term diets. Start living the life of That Guy you want to be.

💪 Fully Tailored Training Plan
Personalised sessions built around your body, your gym and your goals. Whether you’re chasing strength, fat loss or performance, it’s written for you.

🍽️ Custom Nutrition System
A simple, realistic structure that fits around real life. No starvation, no restriction, just clarity and control.

📱 Daily WhatsApp Access
I’m in your pocket every day. Real-time feedback, voice notes, mindset resets and accountability when you need it most.

🧠 End-of-Day Reviews
Short, powerful reflections that keep you accountable and self-aware so you start thinking like That Guy, not just training like him.

📈 Weekly Check-Ins and Plan Reviews
Every week we measure progress, adjust the plan and stack wins. You’ll always know exactly what’s working and what’s next.

🎥 In-Session and Video Coaching
Form checks, exercise demos and feedback on technique. You’ll know exactly how to train with confidence and intent.

The Result

You stop drifting.
You stop starting over.
You become the man you’ve been trying to build, physically, mentally and emotionally.

Coach Me!

DISCLAIMER: Please understand results are not typical. Your results will vary and depend on many factors including but not limited to your background, experience, and commitment level. All fitness transformation entails risk as well as consistent effort and action.

NOT FACEBOOK: This site is not a part of the Facebook™ website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook™ in any way. FACEBOOK is a trademark of FACEBOOK, Inc. DISCLAIMER: Please understand results are not typical. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as taking regular and consistent effort and action.

Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future results, and we do not offer any legal, medical, tax or other professional advice. Any potential results referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average results, exact results, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.