FIT OVER 40: BE THAT GUY

Who is your coach?

Look, I get it.

You want to know who I am, and why I'm the right coach for you.

The truth is, I’ve lived a few different versions of myself.

Now they all coexist, and that’s exactly what I teach.

Party Guy. Girl Dad. Athlete.

Each one represents a part of who I am today.

Party Guy reminds me to live, laugh, and enjoy the moments that matter.

Girl Dad keeps me grounded. The reason I want to show up as my best every day.

And Athlete is the identity that drives everything else.

Athlete is the standard. The structure. The mindset behind every decision I make.

Because when you know who you are, you don’t have to fake discipline, it just becomes who you are.

The Truth:

It wasn’t always that way.

For most of my life, I was just “The Big Guy.”

Strong, but soft. Always chasing motivation, never chasing mastery.

I thought I needed a better plan. What I really needed was a better identity.

that was me, until i made a change

For years, this was my reality.

Strong, but never really in shape. Disciplined in short bursts, but never consistent.

I’d train hard, eat well, then lose focus and slide back again.

It wasn’t for lack of effort, it was because my identity hadn’t changed.

I was still “The Big Guy.” The one who went all in for two weeks, then burned out.

And as long as that’s who I believed I was, I always found a way to prove it right.

so what changed?

my Identity

Because lasting change doesn’t happen when you get motivated, it happens when you change who you believe you are.

When that shifts, everything else follows.

The food, the training, the sleep, the mindset. They stop being battles and start being habits.

You stop chasing discipline, and start acting like the man who already has it.

My timeline to a new identity:

All my life to 2022: Overweight weight lifter, tired, no plan I could stick to.

2022: First time I ever got lean, but for the wrong reasons. I was chasing validation, not purpose.

2023: My daughter was born. I had my why, and started on my journey to a new identity.

2024: I entered my athlete era. Discipline stopped being punishment and became identity.

2025: I’m in control, calm, driven, consistent. The proof is in the process, not the mirror.

What I coach:

You don’t need another plan. You need a process that rebuilds the man behind it.

When we work together, we don’t just change your body, we upgrade your identity.

Here’s how that happens through my 6-Step Identity Process:

🧭 The 6-Step Identity Process
We rebuild you from the inside out through my proven framework:
Face Your Truth. Define Your 2.0. Build Your Proof. Tame Your Chimp. Callous Your Mind. Training Camp.

Each step rewires the way you think, act and perform, so discipline stops being something you chase, and starts being who you are.

💪 Fully Tailored Training Plan
Built around your lifestyle, your gym, and your goals. Whether you’re chasing performance, aesthetics, or consistency, every session adds evidence that you’ve changed.

🍽️ Custom Nutrition System
No starvation. No restriction. Just a simple structure that fits your life.
You’ll know what to eat, why it matters, and how to make it automatic.

📱 Daily WhatsApp Access
I’m in your pocket every day with guidance, feedback, mindset resets and accountability when you need it most.

🧠 End-of-Day Reviews
Short, powerful reflections that keep you self-aware and in control.
You stop drifting, start tracking, and begin thinking like That Guy, not your old self.

📈 Weekly Check-Ins and Plan Reviews
We review your wins, refine the plan, and keep stacking momentum.
You’ll always know what’s working, what’s next, and how close you are to the next breakthrough.

🎥 In-Session and Video Coaching
Detailed form checks and video feedback to sharpen your training and movement patterns.
You’ll know exactly how to train with confidence, purpose, and precision.

The Result

You stop drifting.
You stop starting over.
You become the man you’ve been trying to build, physically, mentally and emotionally.

You already know what to do. The difference now is who you’re going to become doing it.

Let’s build the man behind the plan together brother.

Coach Me!

DISCLAIMER: Please understand results are not typical. Your results will vary and depend on many factors including but not limited to your background, experience, and commitment level. All fitness transformation entails risk as well as consistent effort and action.

NOT FACEBOOK: This site is not a part of the Facebook™ website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook™ in any way. FACEBOOK is a trademark of FACEBOOK, Inc. DISCLAIMER: Please understand results are not typical. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as taking regular and consistent effort and action.

Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future results, and we do not offer any legal, medical, tax or other professional advice. Any potential results referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average results, exact results, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.

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