Identity First Fitness Coaching

Change your identity, change your life

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You Cant Outwork a bad

diet identity

Identity First Fitness Coaching

Change Your Identity, Change Your Life

Start Now

You cant outwork a bad diet Your identity

What is an Identity Transformation Coach?

Most Men Never Make It. They say they want to change. Some truly believe that they do.

But almost all of them fall short. They start a plan, they quit. They lose a bit of weight, they gain it back.

Why?

Because they never fix the root cause. They’re still clinging to their old identity.

I know, because I lived like that for years.

I was the guy who tried every plan. Said he wanted to change. Who started strong, only to slide back into bad habits.

Takeaways, Greggs for lunch, skipped cardio, half-hearted training. I wanted results, but I kept returning to the same identity: the overweight, out-of-shape version of me.

Looking back, deep down, I was never really committed to change. If I was, I would have done it.

That cycle only broke when I stopped chasing habits alone and started building a new identity. That was the shift. That was the genesis of my transformation.

Now, it’s what I coach other men to do.

This isn’t about another diet or another 8-week programme.

This is about becoming someone new.

That Guy who trains consistently, who fuels his body with intent, who shows up daily, not because he “should,” but because it’s simply who he is.

That’s the power of Identity Transformation.

That’s what most guys are missing.

And that’s why my clients succeed where others fail.

THE FIRST IDENTITY SHIFT

For years I tried. Tried every plan, fad diet and gimmick. And every time, I failed.

It took me a decade to realise, it was my identity that was pulling me back. The overweight version of me, the guy who would eat Greggs for lunch without a thought, was never going let me get into shape.

Until I created a new version of myself.

That identity shift unlocked a new future for me.

- David, Be That Guy Coaching

"CHANGING MY IDENTITY CHANGED MY LIFE"

Deep down I used to see myself as the guy who always quit. Now I’m the guy who doesn’t miss a workout. Once that identity clicked, the weight started falling off, and it’s never coming back.

- Matt, 47, Financier

"FROM THE BIG GUY TO THAT GUY"

I used to think I was destined to be the ‘big guy.’ Now I see myself as fit, disciplined and healthy. I'm That Guy I always wanted to be. I can't thank David enough, the body followed the identity.

John, 41, Estate Agent

"DAVID HELPED ME CHANGE MY STORY"

I was always chasing motivation. Now I don’t need it, I have discipline from my core identity. I became That Guy, the one who shows up no matter what. That identity shift made the transformation stick

Josh, 34, Teacher, New Parent.

DISCLAIMER: Please understand results are not typical. Your results will vary and depend on many factors including but not limited to your background, experience, and commitment level. All fitness transformation entails risk as well as consistent effort and action.

NOT FACEBOOK: This site is not a part of the Facebook™ website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook™ in any way. FACEBOOK is a trademark of FACEBOOK, Inc. DISCLAIMER: Please understand results are not typical. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as taking regular and consistent effort and action.

Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future results, and we do not offer any legal, medical, tax or other professional advice. Any potential results referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average results, exact results, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.