⚠️ ATTENTION: Men Over 40 Who Refuse to Settle

You Keep Saying You'll Start Monday.

Make This The Monday That Actually Matters.

FIT OVER 40: BE THAT GUY

The proven 8-week system that helped a regular dad go from soft to strong at 40+

(and shows other guys exactly how to do the same)

🔒 100% Secure 256-Bit Security Encryptionn

eadline

I'm Not a Fitness Influencer. I'm Just a Dad Who Figured It Out.

I'm not an ex-athlete. Not a military guy. Not someone who's always been ripped.

I'm just David. I'm 41. I'm a dad who despite spending years in the gym but had never been anything other than out of shape, tired and embarrassed to take his shirt off.

Two years ago, I was where you probably are:

15kg heavier than I wanted to be.

Tired all the time, even though i hadn't done anything.

Avoiding beach trips and pool parties and dreading the summer t-shirt weather.

Making excuses about "starting next Monday" every Sunday night.

Sound familiar?

The Problem With Most Other "Fitness Coaches"

They've never been where you are right now.

The ripped 25-year-old influencer? He's never had a dad bod.
The ex-military trainer? He's never struggled with discipline.
The genetic freak former bodybuilder? He doesn't understand real life.
The athlete who has has been running endurance races since his 20's? He doesn't know what it's like to sit on the sofa and demolish a pizza because it seemed like a great idea.

That's why their cookie-cutter programs don't work for guys like us.

Here's What I Know That They Don't:

What it's really like to be exhausted after work and still need to show up for your family
Why motivation fails when you've got bills, stress and responsibilities
How to train when you can't spend 2 hours in the gym every day
What actually works when you've tried everything else and failed
How to stay consistent when life gets chaotic (because it always does)
That sometimes you just want to order a Chinese and sit on the sofa and relax with a beer or a bottle of wine.

I know because I lived it. All of it.

What is the Programme?

Fit Over 40: Be That Guy is a 60-day transformation programme built for busy men who want to finally get in shape, without sacrificing their life, family or sanity.

It’s not a fad, it’s not a quick fix, it’s a real-world system combining training, nutrition and identity shifts to lock in results that last.

What is the Cost?

You’ve probably been thinking:

“Sounds great, but what’s this going to cost me?”

It’s not hundreds.

It’s not a monthly subscription.

There’s no hidden upsells.

It’s £21. One time. That’s it.

For the full 60-day system I built to:

Drop 8kg at 40 years old.

Build strength, confidence and turn heads when walking into a room.

And become That Guy I wanted my daughter to look up to.

No fluff. No BS. Just a proven system that works.

But this special introductory offer ends at midnight

fit over 40:

be that guy

the complete comeback system

This isn’t just a workout plan.

It’s a full mind and body transformation system designed to get you lean, strong and confident — built for real life, not influencers.

HERE’S WHAT YOU GET WHEN YOU JOIN:

CHAPTER 1:

The Identity Shift

£99 ✓ Included

You don’t need another workout.

You need a new identity.

This chapter breaks down why most guys never stick to anything long term — and how to flip the script from “I'll try” to “This is who I am now.”

You’ll learn how to rewrite the mental code that’s been holding you back and finally become The Guy who just does the work — no drama, no doubt.

CHAPTER 2:

Training Camp Mentality

£99 ✓ Included

The switch that changed everything.

In this chapter, you'll learn how to treat your transformation like a mission, not a hobby.

This is where we hardwire discipline into your default, using the same mindset I used to train for my first Hyrox with a newborn at home.

No motivation needed. Just war mode on demand.

CHAPTER 3: The Fitness Framework

£99 ✓ Included

Busy dads don’t need more workouts — they need the right plan.

We’ll show you how to train for strength, performance and real-world function with a flexible structure that fits your life — whether that’s 3 or 5 days a week.

With multiple tracks to choose from (Shred, Growth, Band), you'll train smart, not random, and finally build a body that performs and lasts.

CHAPTER 4: Nutrition Without Nonsense

£99 ✓ Included

No starvation. No stress.

This is how to eat like a grown-ass man, fuel performance, drop body fat and still enjoy life.

You’ll get the full structure of my real-world nutrition system, including how to calculate your targets, build your weekday meal plan, and stay consistent without giving up your favourites.

CHAPTER 5: Recovery, Sleep & Sanity

£99 ✓ Included

You don’t just need to train hard — you need to recover smart.

In this chapter we fix the broken energy loop most dads are stuck in. You’ll learn how to improve sleep, reduce stress and unlock better recovery with a few powerful changes.

Because when your energy comes back, everything else gets easier.

CHAPTER 6: The Long Game

£99 ✓ Included

This isn’t a 8-week challenge. It’s your comeback blueprint.

We’ll zoom out and build your personal operating system for life. No more yo-yo cycles or “starting again Monday.”

This is how to stay lean, strong and locked in forever — with seasonal training camps, identity-based habits and a mindset built for the decades ahead.

PLUS JOIN TODAY YOU'LL ALSO GET INCLUDED for free:

ALSO INCLUDED FOR FREE: Coach David AI

Meet Coach David AI — your personal fitness assistant, built on everything inside this program.

💬 Ask it questions like:

“I’m struggling, can I have some motivation please?”

“What’s a good substitute for oats?”

“How do I track my calories?”

It’s like having me in your pocket — 24/7.

~~$97 Value~~ ✓ Included

Total System Real World Value - $985

Normal Price - $297

Today's Special Introductory Price:

Just £21!*

*Launch Offer – Limited Time Only

You Save $270

This is the first and only time this system will be available for just $27.

Don't miss your chance!

Want Your Whole Plan Delivered

Inside an App?

For guys who want to keep things simple, structured, and in one place, Everfit gives you coaching app access to the Be That Guy system — no spreadsheets, no guesswork, no excuses.

✅ Training sessions with reps, sets, and weights — all in-app.

✅ Meal tracking and calorie breakdowns done for you.

✅ Follow your plan from anywhere — gym, home, or on the move.

✅ Track progress, stay accountable, and build real momentum.

📱 App access available with any of the optional programme upgrades.

🧠 Want to follow everything like a coached client — with clarity, structure, and zero decision fatigue?

You’ll unlock it inside the upgrade that’s right for you.

PLUS JOIN TODAY YOU'LL ALSO GET for free:

ALSO INCLUDED FOR FREE: Coach David AI

Meet Coach David AI — your personal fitness assistant, built on everything inside this program.

💬 Ask it questions like:

“I’m struggling, can I have some motivation please?”

“What’s a good substitute for oats?”

“How do I track my calories?”

It’s like having me in your pocket — 24/7.

£97 Value ✓ Included

ALSO INCLUDED FOR FREE: Coach David AI

Meet Coach David AI — your personal fitness assistant, built on everything inside this program.

💬 Ask it questions like:

“I’m struggling, can I have some motivation please?”

“What’s a good substitute for oats?”

“How do I track my calories?”

It’s like having me in your pocket — 24/7.

£97 Value ✓ Included

ALSO INCLUDED FOR FREE: Coach David AI

Meet Coach David AI — your personal fitness assistant, built on everything inside this program.

💬 Ask it questions like:

“I’m struggling, can I have some motivation please?”

“What’s a good substitute for oats?”

“How do I track my calories?”

It’s like having me in your pocket — 24/7.

£97 Value ✓ Included

Total Real World Value - £985

Normal Price - £595

Today's Special Introductory Price:

Just £21!*

*Launch Offer – Limited Time Only

You Save £574 if you buy today!

This is the first and only time this system will be available for just £21.

Offer ends at midnight!

Want Your Whole Plan Delivered Inside an App?

For guys who want to keep things simple, structured, and in one place, Everfit gives you coaching app access to the Be That Guy system — no spreadsheets, no guesswork, no excuses.

✅ Training sessions with reps, sets, and weights — all in-app.

✅ Meal tracking and calorie breakdowns done for you.

✅ Follow your plan from anywhere — gym, home, or on the move.

✅ Track progress, stay accountable, and build real momentum.

📱 App access available with any of the optional programme upgrades.

🧠 Want to follow everything like a coached client — with clarity, structure, and zero decision fatigue?

You’ll unlock it inside the upgrade that’s right for you.

WHAT REAL GUYS ARE SAYING

“This entire system started with me.”

I wasn’t some fitness coach or shredded influencer. I was a tired dad with a belly, low energy, and no clue how to balance real life with getting in shape.

So I built a system that actually fits. One that works around family, work, and chaos. This transformation? It’s proof. Not of perfection, but of consistency, discipline, and doing the work even when life gets in the way.

- David, Creator of Fit Over 40: Be That Guy

"BEST SHAPE OF MY LIFE"

“I’ve tried personal trainers, bootcamps, and 6-week ‘shred’ plans… none of it stuck. This system finally changed my mindset. I’ve dropped 8kg, I’m stronger than I’ve been in years, and for the first time, I actually believe I can keep it off.”

- JASON, 37, DAD OF 2, TEACHER

"I FEEL SO MUCH HEALTHIER"

I was embarrassed to take that first photo. I’d let myself go, always promising I’d start Monday — but Monday never came. Then I found Fit Over 40: Be That Guy. It didn’t just give me workouts and meal plans… it gave me a mission & a mindset.

I dropped over 10kg and finally feel proud of the guy in the mirror.

- Matt, 47, FINANCIER

"Unbelievable Progress!"

The amount of progress i've made since joining this plan is unbelievable. The nutrition system is clear, easy to follow and adaptable to a normal life. Once i got into working the numbers on MyFitnessPal the weight just fell off!!

- John, 41, Estate Agent

Training Sessions are Banging!

I loved the training sessions. "Running The Stack" WOW. I've never felt a pump like it! As soon as I found my "That Guy" I was flying!

- Dan, 37, Dubai Real Estate

SHRED TRACK STRIPPED MY FAT!

I was carrying some extra weight after becoming a 1st time dad. The Shred Track sorted me right out!! The weight just dropped off!

- Josh, 34, Teacher, New Parent.

"THE 2 WEEK ACCOUNTABILITY PROGRAMME IS A GAME CHANGER"

“Knowing I was being held accountable by David every day kept me in check when I needed it most. Exactly what I needed when i needed it”

- JASON, 37, ACCOUNTABILITY PROGRAMME MEMBER

What Makes This System Different?

I built this system at 40 years old.

As a busy father.

Let’s be real:

Most fitness plans are built by influencers who have lived a healthy life for years and their idea of falling off plan is going for a "less healthy option when out for brunch"

My falling off plan: is "Maple Bacon Pancakes and Mimosas at brunch followed by a day out with the lads drinking, followed by some dodgy dad dancing somwhere and some chicken nuggets on the way home".

That Is What Makes This Plan Different.

This system was built in the trenches - by a real dad, in his 40s, with a full-time job, a newborn daughter, a social life and zero interest in starving or training for hours every day.

Built for Real Life
You won’t need a personal chef, a home gym or 90 spare minutes a day. This was designed for busy men over 35 who’ve got careers, families and responsibilities - not unlimited free time.
3–4 Hours a Week. That’s It.
You’ll train smarter, not longer. Every session has purpose. Every movement serves your goals. You don’t need to live in the gym - just show up and follow the plan.
Systems > Willpower
Motivation fades. Life gets chaotic. This system gives you a plug-and-play framework that runs on discipline - not hype. You’ll know exactly what to do, when to do it and why it works.
Built Around Your Life (Not the Other Way Round)
Travelling? We’ve got you covered. Can’t get to a gym? There’s a home option. Struggling with sleep, stress or chaos? There’s a module for that.
This thing moves with you, not against you.
Real Food. Real Freedom.
No bans. No extremes. No broccoli and dry chicken forever. You’ll learn to eat like a man who enjoys life - while still burning fat and building muscle.
Proven. Repeatable. Results That Stick.
This isn’t an “8-week transformation and done” plan. It’s a lifestyle upgrade disguised as a fitness system. Built by me, tested by dozens of other dads and structured so it fits your life for good.

Bottom line:

If you’re over 35 and want to build the body, energy and confidence you thought was gone for good, without wrecking your lifestyle...

This is the system that gets you there.

PICTURE YOUR LIFE

60 days from now...

You wake up. Not just from sleep - but from the version of yourself you left behind.

The tired version. The bloated version. The version who kept saying, “I’ll start next week.”

And instead?

You’re lean. Energized. Proud of your reflection.

Not because you joined some crazy fitness cult or starved yourself…

But because you finally followed a system that worked with your real life.

60 days from now... you're already That Guy.

This is what You can do when you stop guessing and start showing up.

My "Not-So-Impressive" Story

I wasn’t always this guy.

For most of my life, I was this guy. 👇

Overweight. Full of excuses.

Not the one running Hyrox races. Not the one coaching fitness transformations.

And definitely not the one turning heads when I walk into rooms, and getting stopped on the street to ask what I’ve been doing differently.

Just a couple years ago, I was lost. Drifting towards middle age in a body I was ashamed of.

Tired all the time.

Starting training programmes… but never finishing them.

Watching my body get softer while telling myself I’d “sort it soon.”

Then my daughter was born.

3AM. I was standing in the bathroom mirror, half-asleep, shirt off, baby crying in the next room - and I saw it.

All of it.

Not just the gut, or the moobs, but a man who’d let go. A man who had given up. Who didn't value himself enough to take care of himself.

And I thought: is this the man she’s going to grow up watching?

Is this the example I'm going to set for her?

That moment broke something in me - and built something new.

From that day on, I made a promise:

To be That Guy — the one who steps up.

The one who leads by example.

The one who doesn’t just talk about being better - he becomes it.

I didn’t do it with endless cardio or cutting carbs. I built a system - one that fits around work, fatherhood and real life.

One that gets results without obsession or burnout.

In 60 days, I dropped 8kg.

I built Strength. Confidence. Discipline.

And I emerged from my training camp proud of the man I’d become - knowing my daughter would be proud too.

I had become That Guy 👇

Now I help other men do the same.

Not just for abs.

For legacy. For energy. For the kind of man your kids look up to and say:

“That’s my Dad.”

You don’t need more time.

You need a system. You need a mission.

You need to be That Guy

Let’s get to work.

MY "RESULTS OR REFUND" GUARANTEE

I built this program to get real results - not to collect downloads and disappear.
If you follow the system and don’t see any progress, I’ll work with you to get you back on track.

Here’s how it works:

If you're not satisfied, you’ll be invited to join the 2-Week Accountability Program.

Send over your daily MyFitnessPal food logs and weigh-in photo for 14 days.

If you’ve done the work and still feel like it wasn’t worth it?

I’ll give you 100% of your money back.

Simple as that.

No tricks. Just real accountability - and real results.

FREQUENTLY ASKED QUESTIONS

Got Questions? I’ve Got You Covered.

Before you scroll any further, here are the most common questions guys ask before joining the system — real answers for real men with real lives. No hype. Just what you need to know before you dive in.

Is this for complete beginners?

Yes. Whether you haven’t trained in 10 years or just lost your way, this system was built to meet you where you’re at - and walk you step-by-step to where you want to be.

Do I need a gym membership?

Nope. You’ll get both gym and home training options. You can build muscle, lose fat and transform your body with nothing but resistance bands and bodyweight - or hit the gym if you prefer.

I’ve got a family, a job, and zero time. Will this actually fit my life?

Yes. The entire system is built around real life. No 2-hour workouts. No obsessive tracking. Just smart structure, simplified routines and consistency that stacks up over time.

Will I need to follow a strict meal plan?

Nope. You’ll learn how to build your own meals around the foods you actually enjoy - including weekends, holidays, and real life. You’ll never be “on a diet” again.

How fast will I see results?

Most men notice more energy in the first week and physical changes within 3–4 weeks. You’ll likely drop fat and gain strength in the first month - and it just compounds from there.

What if I’ve got injuries or a dodgy knee/back/etc?

Totally fine. The training system includes low-impact options, modifications and a focus on longevity. It’s designed to build you back better, not break you.

Is this just for men over 40?

Technically, no - it’ll work for any busy guy who wants structure, strength, and lasting results. But it’s designed for the lifestyle, recovery needs, and mindset of men 35–55.

What if I buy it and it doesn’t work for me?

That’s what the guarantee is for. But you don’t just get a refund - you’ll be invited into the Accountability Protocol, where I’ll personally guide you through the system for 2 weeks. If you follow it and still don’t see progress? You get your money back.

You’ve Scrolled This Far for a Reason…

You know it’s time.
Time to stop putting it off. Time to stop making promises you never act on.
Time to become the guy who doesn’t just talk about getting in shape - he becomes it.

You’ve seen what’s possible in 60 days.
You’ve got the system.
Now all that’s left… is to click the button and start.

DISCLAIMER: Please understand results are not typical. Your results will vary and depend on many factors including but not limited to your background, experience, and commitment level. All fitness transformation entails risk as well as consistent effort and action.

NOT FACEBOOK: This site is not a part of the Facebook™ website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook™ in any way. FACEBOOK is a trademark of FACEBOOK, Inc. DISCLAIMER: Please understand results are not typical. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as taking regular and consistent effort and action.

Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future results, and we do not offer any legal, medical, tax or other professional advice. Any potential results referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average results, exact results, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.